The best advice I can give you for your first launch day is not the one you'd expect.

❌ It's not to choose a specific day

❌ It's not to spam every channel asking for upvotes if you don't have an audience

❌ It's not even to pay for advertising

✅ It's to convince 2 or 3 people to REALLY try your product, give you feedback, and leave you testimonials.

Why? Because these days, the most important thing is to build distribution.

And to build distribution, you need two things: knowing your ICP, and trust.

1. A few people giving you real feedback will make you realize who this is for, who those people are, and why they would (or would not) buy your product.

2. If you get them to leave you a good testimonial, you'll already be ahead of 90% of the other indie hackers. Go check their products. Almost none of them have any social proof at all!

But how do you convince someone to try your product?

The most effective way, I believe, is to offer them a HUGE discount. Lifetime access. A free year. Tell them you'll build the product FOR THEM. Cherish them.

The other lever is to get SUPER specific about the problem you solve and who you solve it for.

❌ The best chatbot for customer service

✅ Happy customers for your hair salon

Then don't let those testimonials sit in a DM. We built a widget on Uneed for this: the reviews you collect during your launch go straight onto your site.

So at the end of launch day you end up with:

👉 Your first real customers

👉 A sharper ICP, so easier marketing

👉 Social proof on your homepage

👉 Way more chances to KILL IT on your next launch

If you read that far and want some feedback or advice, leave a comment with your product URL and your questions, I'll try to answer everyone 😊

Thomas Sanlis

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